Supermarket trends for rainbow and steelhead trout products: Evidence from scanner data
Farm-raised trout is the second-largest foodfish sector of United States (U.S.) aquaculture, with the first trout farms established more than a century ago.Given its importance to both U.S.and global aquaculture, there is surprisingly little research on critical markets and marketing for Powder Foundation trout in the U.S.Scanner data (AC Nielsen S